The Financial Services Marketing Blog of Mark H Cohen

About The Grey Haired Millenial

Colloquy founder Mark H Cohen often refers to himself as a “millennial with grey hair.” This blog reflects his unique insights into the intersection of digital marketing and financial services.

Mark has been a digital pioneer since the early days of Silicon Alley in New York City where he was a founding member of NYNMA, the first digital marketing teacher at NYU, and founder of one of the first digital ad agencies in NY.

Moving into Fintech, Mark’s vision and audacity enabled him to be on the forefront of many Finserv innovations including online customer self-service for mutual funds, digital signature acceptance for mutual fund account openings, and social media use by broker-dealers and financial advisors.

We hope you find the blog to be stimulating and thought-provoking. Please feel free to comment, join in the conversation, and engage Mark or guest authors in lively debate.

Recent Posts

3 Reasons Why You Need To Care More About Mobile Marketing Than You Do

When does a day go by when “mobile” isn’t in the news? Samsung recently got stung by their latest phone, the Galaxy Note 7, catching fire. Meanwhile Apple released the iPhone 7 and just sold out of the 7 Plus. So why should you care about mobile devices? Well, here are the top three reasons: Most People Read Their Emails On Their Phones  That’s right, as of June of 2016, Read More

Become a LinkedIn Ace in 3 Easy Steps

LinkedIn is a very powerful tool built to leverage our inclination to connect and network. It was built for business people to conduct business. As one client said, “it is your Rolodex on steroids.”Having a personal LinkedIn profile is now as important having a website. When you or your company are vetted online, many prospects view your LinkedIn profile before your website. It is simply a more efficient means to Read More

Why Nobody Cares About Your Content

You’re a seasoned veteran at what you’re doing. A pedigreed planner. You’ve helped dozens of people retire comfortably, send their kids to college, and then some. You are a trusted partner and friend to numerous clients, enjoying referral after referral.And then came the internet.As if building a website and wasn’t daunting enough, social media hit you like a ton of bricks. Why even use it? What is the ROI? How Read More